The Challenge
Problem Statement
The client's goal was to harness the power of non-brand search to reach audiences unfamiliar with their brand. The challenge lay in significantly enhancing their search result visibility, attracting a broader audience through a meticulously crafted SEO and content strategy.
Key Challenges
- Amplifying the number of total ranking keywords to target new user segments.
- Boosting the website's organic traffic by focusing on non-brand search terms.
- Crafting a content strategy that aligns with search demand and business relevance.
The Solution
Our Strategy
Our strategy encompassed a comprehensive SEO and content plan. We focused on identifying and targeting high-potential non-brand search terms, creating SEO-optimized content that resonates with new audiences, and optimizing the website for an enhanced user experience. Additionally, we established key media partnerships to elevate the site's authority and trustworthiness.
Key Solutions
- In-depth keyword research to target relevant non-brand search terms.
- Development of engaging, SEO-optimized content tailored to audience interests.
- Website optimizations for improved user experience and SEO efficacy.
- Strategic media partnerships to boost domain authority and credibility.
The Results
Outcomes
The tailored SEO and content strategy led to a significant expansion of the client's digital footprint. By focusing on non-brand search, we not only broadened their audience reach but also solidified their online brand presence.
Key Metrics
- A 10x increase in total ranking keywords.
- 5x growth in organic website traffic.
- Elevated the website's authority score from 7 to 45. Unprecedented in the industry.